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Canadian Magazine Industry—Data Summary

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Recent Industry Studies and Documents

Canadian magazine industry

Code of Reader and Advertiser Engagement --A revised and updated document, approved by the boards of Magazines Canada, the Canadian Society of Magazine Editors and the National Magazine Awards Foundation. The guidelines -- formerly called the Advertising-Editorial Guidelines -- are intended to help editors, publishers and advertisers maintain an industry-wide standard for preserving the distinction between advertiser messaging and editorial content.

Canadian Professional Writers Survey 2006 -- The Professional Writers Association of Canada (PWAC) a very useful study of the payment of freelance writers in the Canadian market.

National Magazine Awards -- Here's where to go to get a list of the most recent winners and a searchable archive of past winners. The National Magazine Awards Foundation has been operating since 1977 and holds an annual gala evening at which the awards are made; the gala is the culmination of Magazines Week, during which MagNet the industry conference is held in Toronto. The Magawards also publish a Gold Book of more than 40 feature stories and visual spreads from the 36th annual awards.

Respect and Remuneration: attitudes about editorial working conditions in the Canadian magazine industry 2008 (report prepared by Impresa Communications Limited, D. B. Scott, principal on behalf of an industry working group made up of the Professional Writers Association of Canada (PWAC), Magazines Canada and the Canadian Society of Magazine Editors (CSME).)

Profile of Small and Medium-sized Enterprises in the Canadian Cultural Industries, March 2004. A monograph prepared by the Nordicity Group on behalf of the Department of Canadian Heritage.Among other things it discussed the perceived financial impact of SMEs in the literary and cultural field, with various tables and compiled data.

2012 Consumer Magazine Fact Book (Magazines Canada)

2012 Business Media Fact Book (Magazines Canada)

2012 Digital Magazine Fact Book (Magazines Canada)

Magazine Fast Facts -- a series of advertising fact sheets on the most frequently asked questions by advertisers, agencies and the publishing community about research into the effectiveness of magazine advertising work. (Magazines Canada)

Top 50 Magazines in Canada by revenue 2011dowloadable pdf file compilation of data from Leading National Advertisers and Masthead magazine.

Coated Paper Ecokit -- a pdf brochure of information on using ancient forest friendly paper to print magazines (a project of the British Columbia Association of Magazine Publishers)

The Small Publisher's Guide to Mailing Your Publication -- a booklet, in pdf format, that was produced in 2004 in collaboration between Magazines Canada, Canadian Business Press, Canada Post and the Department of Canadian Heritage.

Magazines Canada data -- this national industry trade provides research, information about professional development, facts and figures about Canadian industry and the various disciplines in it. Virtually all information is free for download

magblast -- Magazines Canada's video podcast series.

U.S. magazine industry

Handbook 2012/13 -- handbook on circulation trends, advertising metrics, reader research etc. Note: this is for the U.S. market. Published by the MPA -- the Association of Magazine Media (formerly the Magazine Publishers Association of America)

Publishers Information Bureau (PIB) data on magazine advertising sales and perceived revenues. January-June 2013, compared with same period 2012. Caution: this data is based on page counts and the published rate card rates of the magazines included and therefore may overestimate the actual dollars earned (because of discounts and off-ratecard selling)

Magazine industry facts and data -- advertising trends, circulation data, editorial ratios as well as information on the magazine publishing industry such as launches, mergers and magazine anniversaries.

ASME Guidelines for Editors and Publishers -- best practices for print magazines and digital media

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